Save 40% AltBev Expo at Palm Beach County Convention Center February 27-28

The two-day event brings together the brands, creators and cultural drivers shaping how people drink today, and what they’ll be drinking next.

West Palm Beach, Fla. — AltBev Expo, the next-generation beverage convention spotlighting the evolution of alternative, functional and non-alcoholic drinks, will take over the Palm Beach County Convention Center Feb. 27–28, 2026. The two-day event brings together the brands, creators and cultural drivers shaping how people drink today, and what they’ll be drinking next.

Designed for both industry professionals and curious consumers, AltBev Expo offers a high-energy show floor featuring emerging and established brands, live sampling, mixology demonstrations, educational panels, workshops and networking events. Educational programming dives into how alt-beverage founders scale responsibly without losing their identity, how THC, mushrooms and other functional ingredients are reshaping social and wellness-driven drinking, and how brands are fighting for shelf space in an increasingly competitive convenience and grocery landscape. 

AltBev Expo leans into lifestyle and community with experiential activations designed to reflect how people actually live and recharge. Programming includes a 5K run hosted in partnership with Celis Juice Bar, guided fitness classes and yoga sessions, and recovery-focused experiences like cold plunges and sauna activations—underscoring the event’s focus on wellness, balance and modern routines. The program culminates in after-hours mixers and awards celebrating innovation across the alternative beverage space.

As consumers increasingly rethink their relationship with alcohol, the beverage landscape is undergoing a major shift. From functional ingredients and low-dose social tonics to plant-based and zero-proof options, drinking has become less about intoxication and more about intention, experience and connection. AltBev Expo sits at the center of this cultural moment, offering a firsthand look at how mindful drinking is moving from niche to mainstream.

Beyond alcohol alternatives, AltBev Expo highlights the growing interest in cognitive wellness and energy without burnout. Nootropic-infused beverages, adaptogenic blends, and coffee alternatives made with functional mushrooms, botanicals and plant-based caffeine sources are increasingly shaping how consumers start their mornings, power through workdays and transition into social settings. These products reflect a broader demand for focus, clarity and sustained energy and represent one of the fastest-growing segments in the alternative beverage space.

“People aren’t walking away from drinking, they’re evolving it,” said Muscle and Fitness magazine’s Executive Director, Jenny De Souza. “AltBev Expo highlights how performance, wellness, and social experiences can coexist in a rapidly evolving market. We’re all in the business for an attainable health oriented lifestyle. This is exactly where we come to find it and implement them in our routines.” 

The decision to host AltBev Expo in West Palm Beach reflects the city’s growing role as a hub for wellness, hospitality and lifestyle innovation. With its health-minded community, vibrant dining scene and position as a gateway between major markets, Palm Beach County has emerged as a natural testing ground for what’s next in beverage culture.